In today's digital age, small businesses face the ongoing challenge of staying relevant and competitive in a rapidly evolving landscape. My latest start-up client is entering the GameFi Web3 space giving me the opportunity to immerse myself in what is the latest buzzword in the tech world. Now I can advise other small businesses how to keep abreast of and leverage Web3. You can unlock a wealth of opportunities to enhance your online presence, engage customers in new ways, and streamline operations.
If you're considering applying to become a Certified B Corporation (B-Corp), you're likely a purpose-driven business looking to balance profit and purpose. Achieving B-Corp certification can provide various benefits, including credibility, access to a community of like-minded businesses, and a framework for continuous improvement. To help you navigate the application process successfully, here are some tips to keep in mind.
The AI in Marketing course by Albert Chan, Meta, also provided valuable insights and practical frameworks that can be effectively utilised when working with my clients. The knowledge gained from this course will definitely enhance the way I develop and implement my marketing strategies for clients. However, in the meantime anyone can jump in and start playing with these AI tools right away.